The National Lottery Authority through its new Director-General, Samuel Awuku has engaged with celebrities from the entertainment industry on ways to fight lotto frauding and increase the reputation of the organization.
The event which took place on Tuesday, 28th September 2021 at the Alisa Hotel saw actors and musicians which included Praye Tietia, Kwesi Arthur, Akrobeto, Lilwin, Bibi Bright, Dblack, Samini, Stonebwoy, Jackie Appiah, Andy Dosty, Okyeame Kwame, Cwesi Oteng, Prince David Osei, Barima Sydney, Kalybos and others in attendance.
The focus of the meeting was to educate the celebrities on the products and services of the National Lottery Authority and how the organization can leverage their brand equity to sensitize the public on lotto frauds.
Speaking at the event, the newly appointed director-general, Mr. Samuel Awuku tasked the brand influencers to create awareness against leaked lotto numbers misinformation. This is a strategy used by fraudsters to dupe unsuspecting Ghanaians.
In his remarks, he stated categorically that:
“The National Lottery Authority(NLA) has not authorized nor appointed any individual or group of individuals to offer winning lotto numbers to the public. The lottery is a game of chance and it is very impossible to foretell winning numbers before draws because the outcome of draws is conducted in a very transparent manner which has always been open to the public for witnessing at 6:30 pm daily for original 5/90 and 7:30 am daily for NLA VAG Lotto except for Sundays and public holidays.”
Speaking on the goals he has set for The National Lottery Authority, Mr. Awuku revealed that the organization intends to make donations towards visible good cause initiatives that are tangible in nature through its yet-to-be-launched “NLA GOOD CAUSE FOUNDATION”. According to him, the NLA has been supporting a number of corporate initiatives and events without publicizing them and plans to change that during his tenure.
He stated that the NLA seeks to encourage Corporate Ghana to use its CARITAS platform to increase revenue for both parties and in return, use proceeds from CARITAS to collaborate with the brand influencers who want to embark on Good Causes as part of its corporate social responsibility.
He said: “I am not here to market lottery to you, but to market what we can do together with our shared interest and objectives. It is in light of this that the NLA would relaunch its CARITAS platform in October and launch its NLA GOOD CAUSE FOUNDATION. So that if have any celebrity who wants to embark on any CSR activity and needs help, we can partner with you to achieve our shared objectives of giving back to society.”