Rihanna to launch Fenty beauty products in Ghana, other African countries

Billionaire singer and entrepreneur Rihanna has announced that her Fenty Beauty and Fenty Skin products will become available in eight African countries including Ghana from the end of this month.

In a twitter post, the 34-year-old business-owner said the  beauty products will also be available in Botsawana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia and Zimbabwe.

As she shared her excitement, she hinted at bigger projects on the contnient: ” I’ve been waiting for this moment and that’s just the beginning “, she tweeted.

Rihanna, born Robyn Rihanna Fenty, launched Fenty Beauty back in 2017, partenering with luxury goods conglomerate LVMH.

According to market-analyst firm Mordor intelligence, the beauty and personal care products market in Africa and in Middle East will expand at a compound annual growth rate of 3.1% over the next 5 years.


By Afia Owusu/|Ghana


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