GoldBod Jewellery has unveiled its festive season catalogue, featuring a stunning array of locally crafted pieces ideal for the Christmas and New Year celebrations.
From elegant gold chokers and necklaces, earrings, matching bangles, and rings to beautifully designed statement pieces, GoldBod Jewellery is offering customers the opportunity to treat themselves and loved ones to exquisite jewellery this festive season.
As a subsidiary of the Ghana Gold Board (GoldBod), the jewellery arm has emerged as a game-changer in redefining value addition within Ghana’s gold industry.
The state-run agency recently announced the restructuring and rebranding of its fully owned Ghanaian jewellery manufacturing company, which was incorporated in 2016.
The move is aimed at serving customers with authentic, high-quality locally crafted jewellery and ornaments, while encouraging the patronage of made-in-Ghana products.
The rebranding and value-addition drive have earned praise from industry players and stakeholders within the extractive sector.
Chairman of the Ghana Extractive Transparency Initiative (GHEITI), Dr. Steve Manteaw, has asserted that the rebranding of GoldBod’s jewellery arm is intended to leverage Ghana’s strong reputation as a gold-producing country.
Commenting on the rebranding of PMMC’s Jewellery Limited into GoldBod’s Jewellery Limited on his official Facebook page, Dr. Manteaw noted that “value addition is a game changer in this business. It adds value to our minerals, fetches more export revenue, creates jobs, and generates additional tax revenue at both corporate and personal levels.”
Similarly, the founding president of Imani Ghana, Franklin Cudjoe, has commended GoldBod for adding value to the commodity and urged Ghanaians to purchase and invest in gold, including jewellery.
“Folks, gold has proven to be the safest and most reliable store of value. Why not purchase and invest in gold, yes, including jewellery?” he wrote on his social media platforms.
The subsidiary has also taken a major step towards positioning Ghana as a global jewellery powerhouse with the launch of its new e-commerce platform, jewellery.goldbod.gov.gh.
Addressing the media and partners at the launch, Managing Director of GoldBod Jewellery, Getrude Emefa Donkor, said the initiative marks the beginning of a new era in Ghana’s gold value-addition agenda, ending the long-standing practice of exporting raw gold only to import high-value jewellery.
“Today, we break that cycle. Today, we are changing that story forever,” she declared.
In a bid to boost the local jewellery industry, Ms. Donkor explained that the rebranding aims to increase domestic production of high-quality jewellery, thereby reducing Ghana’s dependence on imports.
According to her, the retooling and rebranding are strategic moves to showcase Ghana’s rich gold heritage and promote local craftsmanship.
This, she noted, will provide customers with unique made-in-Ghana pieces while supporting the local economy.
Source: myxyzonline.com
