The Ghana Tourism Authority (GTA) has begun its 2026 engagement calendar with a high-level stakeholders’ meeting, bringing together key players across Ghana’s tourism value chain to outline priorities and strategies for the year ahead.
The meeting, the first industry-wide engagement for 2026l, brought together hospitality operators, tour operators, event promoters, cultural and heritage stakeholders, and allied service providers.
Also in attendance were all three Deputy Chief Executive Officers of the Authority, as well as Directors and senior management from the GTA Head Office.
Addressing participants, the Chief Executive Officer of the Ghana Tourism Authority, Maame Efua Houadjeto, emphasised the Authority’s commitment to deeper and more structured engagement with industry players, noting that collaboration will be central to sustaining recent gains in the sector.
“This year, our engagement with industry stakeholders will be more deliberate, more consistent, and more results-driven,” she stated.
“Tourism cannot grow in silos.
Our focus is to work closely with stakeholders, listen more, align better, and build a sector that is professional, competitive, and globally respected.”
She further disclosed that capacity building and industry-wide training will be a major focus for 2026, aimed at improving service delivery, strengthening operational standards, and enhancing visitor experience nationwide.
“Training is no longer optional. To protect Ghana’s tourism brand and remain competitive, we must continuously upgrade skills, improve service delivery, and professionalise every layer of the sector,” Madam Houadjeto said.
“The Ghana Tourism Authority will prioritise targeted training programmes to support industry players and raise standards across the board.”
Reflecting on recent achievements, the CEO cited the success of December in GH as a clear demonstration of what can be achieved through strong public–private sector collaboration.
She noted, however, that the Authority’s focus for 2026 is consolidation, shifting from momentum to sustainability.
The engagement also highlighted key priority areas for the year, including strengthening December in GH as a structured tourism economy, deepening heritage and cultural tourism, expanding domestic tourism initiatives, enforcing standards and compliance, and promoting innovation through strategic partnerships.
Participants welcomed the engagement and reaffirmed their commitment to working closely with the Authority to grow the sector, create employment opportunities, and position Ghana as a preferred tourism destination.
The Ghana Tourism Authority reaffirmed its resolve to maintain open and consistent engagement with stakeholders throughout the year as it works to build a resilient, inclusive, and high-performing tourism industry for Ghana.
Source: myxyzonline.com
