Goldboard Jewelry Limited has announced an ambitious new initiative to transform Ghana’s gold sector by shifting from raw mineral exports to high-value, locally crafted jewelry and investment-grade gold products.
The initiative, spearheaded by the Managing Director, Gertrude Emefa Donkor, places Ghanaian artisans and digital innovation at the center of what she describes as a new “gold value revolution.”
Speaking at the launch event, Ms. Donkor said the company’s mission is to retain more value from Ghana’s gold within the local economy while positioning the country as a global hub for jewelry and investment-grade gold.
“We are moving from exporting raw gold to exporting finished excellence,” she said. “Our artisans can match global standards. Every piece we craft here is not just jewelry, it is Ghanaian skill, creativity, and pride.”
Goldboard Jewelry has introduced a wide range of locally made rings, necklaces, bracelets, and specialty investment products known as the Goldboard Tablet, available in 1g, 5g, 10g, and 1oz 24-karat bullion formats.
Ms. Donkor explained that the tablets are designed for investment, gifting, and savings, with a guaranteed buyback option to build public trust and encourage long-term wealth creation.
The company also launched a 24/7 e-commerce platform to expand global access to Ghana-made gold products.
The platform allows customers to browse collections, track live gold prices, and make purchases via mobile money, bank cards, and other secure payment options.
Customers may pick up orders at seven designated showrooms, five in Accra and two in Kumasi.
According to Ms. Donkor, the digital expansion is a strategic move to make Ghana a competitive player in the global precious metals market.
She emphasized that local value addition keeps foreign exchange within Ghana, stimulates employment, and creates opportunities for young people across the jewelry-making and precious metals value chain.
“Every cedi and every dollar spent on Ghanaian gold strengthens our economy, supports artisans, and builds a legacy for future generations,” she noted.
Goldboard Jewelry says it plans to establish flagship stores across Ghana and expand into major global cities, including Lagos, Johannesburg, London, New York, Zurich, and Dubai.
The company’s long-term goal is to become Africa’s leading gold jewelry and investment brand.
Ms. Donkor urged the media and the public to help amplify the message:
“Gold is not just a product; it is a legacy. And that legacy must benefit Ghana.”
Source: Myxyzonline.com
