Ghanaian songwriter and highlife artist Abochi has advised his fellow musicians to establish themselves before engaging with a management team or investor.
Speaking on Xzone on TV XYZ with Afia Owusu, the sensational singer revealed that an investor would determine what to offer you if you have not carved a niche for yourself.
However, the story is different if you have your own style and know what you are about.
According to Abochi, in that scenario, the investor will ask you how much you would like to be offered.
“If you are an artist and you don’t have your own style, if you don’t know where you are going, you don’t know what kind of impact you want to give to your listeners, and an investor comes, the investor will decide how much to give you. But if you are an artist and you know where you are going, have your own style, know how you want to dress, how you want to brand yourself, and a label comes, the person will rather ask you how much you want, so you get,” he advised.
He used himself as an example, stating that he struggled in the industry when he started because he didn’t have his own brand, but things turned around when he carved a niche for himself.
Watch the video below;
